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About Us

Your Local Bike Shop

Since opening its doors in 2011, Einstein Cycles has operated around a core set of principles that include a genuine love for the sport of cycling, a humble and down-to-earth attitude, and an open atmosphere that welcomes all levels of cyclists and non-cyclists. Not only has Einstein Cycles become a destination for all things bikes, but it continues to evolve northern Michigan’s cycling scene by creating some of the area’s most epic bike races, adventure cycling routes, and longstanding group rides.

Over the years, the shop has seen many overhauls and remodels yet remains a trusted institution among cyclists, both locally and from afar. We offer professional tune-ups and maintenance service, trailside bike rentals, and some of the best bike brands from around the world, including Bearclaw Bicycle Co., BMC, Yeti, Salsa, Surly, Marin, Kona, and All-City Cycles.

Road bikes. Mountain bikes. Gravel bikes. Fat bikes. Commuters. We’re down with the whole scene. Stop by the shop, join us for a ride, or drop us a line.

Why Shop With Us?

From professional bike repair and fitting services to top cycling products at exceptional prices, we've got you covered.

Quality & Value

We sell products from the best bicycle brands in the world. We offer great value to our customers through competitive pricing, quality products, and superior customer service.

Friendly Staff

We aren't your average bike shop. Our staff is helpful and crazy about cycling. We listen to your needs and work hard to help you find precisely the right products for you.

Free Local Pickup

Finding the perfect bike and cycling gear is easy when you shop with us. Explore our selection online, place your order, and we’ll have it ready for you soon. Easy and convenient!

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.