The home of Specialized Bikes

Einstein Cycles is proud to carry a full selection of Specialized Bikes, the most iconic name in cycling. Born in 1974, Specialized shaped the earliest days of mountain biking, fueled epic touring adventures, and pushed the limits of what road bikes could do. Today, Specialized offers world-class electric bikes across categories, including the Turbo Levo and Turbo Como.

Shop the full Specialized catalog at all three Einstein Cycles locations in Traverse City, Cadillac, and Big Rapids!

Turbo Como

Comfort meets adventure! The Turbo Como combines a proprietary motor, classy components, and a whole lot of style.

Chisel

Nothing beats a hardtail in Northern Michigan. The Chisel line-up punches above its weight - and price point. Find the right set-up for the way you ride and race, plus expert tips on tires.

Tarmac

The best all-around road bike on the planet. Period. Ride the iconic frameset with your preferred build at Einstein Cycles.

A Legendary Ride

Specialized has been a fixture in Northern Michigan for over forty years. Most locals got their start on a Specialized Stumpjumper or Allez, and there’s nothing quite like squeezing brake levers on a brand new Roubaix or Epic.

We’re thrilled to keep this iconic brand in the area, offering ready access to some of the most beloved bikes in the game. Find the perfect Specialized for where and how you ride by visiting the Einstein Cycles shop nearest you!