Johanna Schmidt celebrating her triple crown victory at Mud Sweat & Beers 2012!Welcome to Einstein Cycles of Traverse City, Michigan. We love bikes and it shows. In addition to being Northern Michigan's premier Focus Bikes dealer, we also proudly offer BMC, Orbea, Kona and Surly brands.
Conveniently neighboring Traverse City's TART trail, we offer bike rentals by hour, day, or week. Take a ride down one of northern Michigan's most beautiful coastal bike trails via solo or tandem bike. At rates starting at $6 an hour, it's a Traverse City experience that's priceless.
Our mechanics are well-known and respected throughout the Northern Michigan cycling community, which means you'll always see wrenches turning in our fully-equipped service area.
We hope to see you in the shop soon!
Einstein Cycles started as a one-man-show run out of a garage. Although we've grown and our walls have changed, the atmosphere remains the same. Drop in and talk bikes with us. If we talk too much, sorry, we can't help it.
We like to ride and we like people to ride with us. 365 days a year. Our close proximity to the TART Trail makes for a prime group ride start point. We're also well-acquainted with other group rides in the area, so feel free to pick our brains for info.
It's a mountain bike time trial for all levels of riders. Try to beat the times of some of the fastest riders in the state, or just try to beat your own best time each week. The ride does one hot lap of the Vasa 25k trail. Weekly results are posted on the Official SOL Ride Page. It's pretty much just AWESOME!
Take an easy spin on Friday morning and upon completion be rewarded with pancakes! This is a no-drop ride for all levels of road bikers. If you are new to riding, this is a good opportunity to learn the ropes from some experienced "roadies".
Not only do we love bikes, we also love the community, which is why we like to keep active and involved. We help maintain trails and bike paths in the area. We also participate in, donote to, and help organize local events and races. We want to see more and more people in Northern Michigan park their cars and get out on a bike.
Ec on FB
Jorden Wakeley's new 2012 carbon Raven 29er
Einstein Racing's Jorden Wakeley made the trek from Grayling to join us for the SOL ride tonight. Crushed it on his new Focus Raven. 38:03 is the new time to beat everybody...previous best was 41:05. Free EC water bottle filled with room temperature filtered water to the person that can go under 38 minutes! Haven't given the SOL a shot? Come on out Thursday nights. It's a darn good time. Beginners to Pro's...ALL skill levels welcome!
Speed of Light ride tonight. Join us! We leave from the EC parking lot at 6:15 or Vasa Bartlette parking lot at 6:30. Check out our new SOL webpage in the works!
http://einsteincycles.com/sol/ 
Something to think about whilst 'tearing it up' or 'shredding' at tonight's Speed of Light. 
Have you considered purchasing a new chair for your kids lately? Why not just pick them up a Hammer 32 serving jug of Heed or Recoverite?
The Tour Of California starts today! Who's your pick to win today's stage? 
For those of you who might now know, our race team, otherwise known as Einstein Racing, has a separate page and a separate website. We've got big plans to merge the two sites, but for now, check out what our team has been up to! http://www.einsteinracing.com/blog/ 
He made it through hail and high water. Congrats on an epic accomplishment Daniel!
Pancake road bike ride tomorrow morning at 8am!!! Slow and social super happy fun time ride. ALL road cyclists are welcome. We leave the shop at 8am and ride toward Elk Rapids turning around at Angel Road. Once back to the shop around 9:43 am we enjoy pancakes...because it's the pancake ride. C U ALL here at 8!
Daniel, Daniel, Daniel! I'm super pumped and excited for you and this accomplishment of epic proportions!
Brother Daniel is in the last stretch of his trek from NYC! He's just rounded Chum's Corners and will be at the shop within a half hour! Check out his progress at http://einsteincycles.com/daniel 
Life is short but that first ride on your new bike sure does make it sweet. Especially when said bike insists on attacking the climbs in the big ring and sprinting for signs at 55kph. Thanks for the perma-grin EC!
Einstein Cycles Friends,
LMB, along with our partners, are pleased to invite you to advocate with us for a more bicycle-friendly Michigan at our annual Lucinda Means Advocacy Day to be held on Wednesday, May 23rd at the State Capitol as a culmination to National Bike Month. Whether you enjoy riding on roads, trails or single track, we hope you will join us in advancing the interests of all cyclists in the state. Learn more about our legislative priorities and register today at: http://lmb.org/index.php/Events/lucinda-means-bicycle-advocacy-day.html 
The Grind is a 6-Hour MTB race being held at Boyne Mountain Resort on June 2nd. Check out the registration/info page at: https://www.bikereg.com/Net/15651
Or check out the FB page... Thanks!!