Sales – Repairs – Rentals - Fitting

Johanna Schmidt celebrating her triple crown victory at Mud Sweat & Beers 2012!

Welcome to Einstein Cycles of Traverse City, Michigan.  We love bikes and it shows.  In addition to being Northern Michigan's premier Focus Bikes dealer, we also proudly offer BMCOrbea, Kona and Surly brands.  

Conveniently neighboring Traverse City's TART trail, we offer bike rentals by hour, day, or week. Take a ride down one of northern Michigan's most beautiful coastal bike trails via solo or tandem bike. At rates starting at $6 an hour, it's a Traverse City experience that's priceless.

Our mechanics are well-known and respected throughout the Northern Michigan cycling community, which means you'll always see wrenches turning in our fully-equipped service area.

We hope to see you in the shop soon!

More Than A Bike Shop

A Hangout

Einstein Cycles started as a one-man-show run out of a garage. Although we've grown and our walls have changed, the atmosphere remains the same. Drop in and talk bikes with us. If we talk too much, sorry, we can't help it.

Ride With Us

We like to ride and we like people to ride with us. 365 days a year. Our close proximity to the TART Trail makes for a prime group ride start point. We're also well-acquainted with other group rides in the area, so feel free to pick our brains for info.

SOL (Speed of Light) MTB Ride

Thursdays @ 6:15pm

It's a mountain bike time trial for all levels of riders. Try to beat the times of some of the fastest riders in the state, or just try to beat your own best time each week. The ride does one hot lap of the Vasa 25k trail. Weekly results are posted on the Official SOL Ride Page. It's pretty much just AWESOME!

Flapjack Fridays

Fridays @ 8:00am

Take an easy spin on Friday morning and upon completion be rewarded with pancakes! This is a no-drop ride for all levels of road bikers. If you are new to riding, this is a good opportunity to learn the ropes from some experienced "roadies".

Community

Not only do we love bikes, we also love the community, which is why we like to keep active and involved. We help maintain trails and bike paths in the area. We also participate in, donote to, and help organize local events and races. We want to see more and more people in Northern Michigan park their cars and get out on a bike.

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Einstein Cycles
Jorden Wakeley's new 2012 carbon Raven 29er
Friday, May 18th at 7:51am
Kolo t.c.
Friday, May 18th at 6:00am
Einstein Cycles
Einstein Racing's Jorden Wakeley made the trek from Grayling to join us for the SOL ride tonight. Crushed it on his new Focus Raven. 38:03 is the new time to beat everybody...previous best was 41:05. Free EC water bottle filled with room temperature filtered water to the person that can go under 38 minutes! Haven't given the SOL a shot? Come on out Thursday nights. It's a darn good time. Beginners to Pro's...ALL skill levels welcome!
Thursday, May 17th at 7:05pm
Desiree Sedgwick
Free Website for Cyclists www.therideconnection.com
Thursday, May 17th at 11:51am
Einstein Cycles
Speed of Light ride tonight. Join us! We leave from the EC parking lot at 6:15 or Vasa Bartlette parking lot at 6:30. Check out our new SOL webpage in the works! http://einsteincycles.com/sol/
Thursday, May 17th at 8:46am
Kolo t.c.
Something to think about whilst 'tearing it up' or 'shredding' at tonight's Speed of Light.
Thursday, May 17th at 4:05am
Einstein Cycles
Have you considered purchasing a new chair for your kids lately? Why not just pick them up a Hammer 32 serving jug of Heed or Recoverite?
Wednesday, May 16th at 2:38pm
Cody Sovis
Wednesday, May 16th at 5:30am
John Ammond
Wednesday morning mountain bike rides start again tomorrow morning, May 16. This week it's the VASA singletrack just before 8:00. No drop ride, come out and have a great summer morning!
Tuesday, May 15th at 5:13pm
Irma Brownley
Thank you Jason Whittaker (Einstein Cycles) for pre-clearing the OMP Monday Night route for us. It made for a smooth ride without any gravel. Your efforts are truly appreciated.
Tuesday, May 15th at 3:37am
Einstein Cycles
The Tour Of California starts today! Who's your pick to win today's stage?
Sunday, May 13th at 9:16am
Einstein Cycles
For those of you who might now know, our race team, otherwise known as Einstein Racing, has a separate page and a separate website. We've got big plans to merge the two sites, but for now, check out what our team has been up to! http://www.einsteinracing.com/blog/
Friday, May 11th at 10:09am
Einstein Cycles
Why get fit on your bicycle? Your body's position on the bike affects how you ride. It affects how much power you can efficiently deliver to the pedals. It affects how comfortable you are on the bike. Call today to make an appointment with a fit specialist. 231-421-8148
Friday, May 11th at 9:30am
Ryan Bolin
Let it be known that John may very well be the pancake king!!!
Friday, May 11th at 8:05am
Einstein Cycles
He made it through hail and high water. Congrats on an epic accomplishment Daniel!
Thursday, May 10th at 9:33pm
Einstein Cycles
Pancake road bike ride tomorrow morning at 8am!!! Slow and social super happy fun time ride. ALL road cyclists are welcome. We leave the shop at 8am and ride toward Elk Rapids turning around at Angel Road. Once back to the shop around 9:43 am we enjoy pancakes...because it's the pancake ride. C U ALL here at 8!
Thursday, May 10th at 5:56pm
Einstein Cycles
Daniel, Daniel, Daniel! I'm super pumped and excited for you and this accomplishment of epic proportions!
Thursday, May 10th at 12:09pm
Einstein Cycles
Brother Dan should be arriving here at the shop around 3:30. Come on down and watch him triumphantly enter the parking lot via the Tart trail! Daniel's NYC to TC Bike Ride
Thursday, May 10th at 12:08pm
Einstein Cycles
Brother Daniel is in the last stretch of his trek from NYC! He's just rounded Chum's Corners and will be at the shop within a half hour! Check out his progress at http://einsteincycles.com/daniel
Thursday, May 10th at 12:05pm
Ty Schmidt
Life is short but that first ride on your new bike sure does make it sweet. Especially when said bike insists on attacking the climbs in the big ring and sprinting for signs at 55kph. Thanks for the perma-grin EC!
Thursday, May 10th at 9:57am
Einstein Cycles
Speed of Light MTB ride tomorrow (Thursday). Departs at 6:15pm from the shop. Results from the previous 2 weeks and this week to be posted by the weekend on the new SOL page. Stay tuned...
Wednesday, May 9th at 4:11pm
Kolo t.c.
Wednesday, May 9th at 4:05am
Mickey Humpula
Today Einstein sold me my first road bike. Best money I ever spent. It's so fast. Thanks!
Monday, May 7th at 7:56pm
Michigan Bicyclists
Einstein Cycles Friends, LMB, along with our partners, are pleased to invite you to advocate with us for a more bicycle-friendly Michigan at our annual Lucinda Means Advocacy Day to be held on Wednesday, May 23rd at the State Capitol as a culmination to National Bike Month. Whether you enjoy riding on roads, trails or single track, we hope you will join us in advancing the interests of all cyclists in the state. Learn more about our legislative priorities and register today at: http://lmb.org/index.php/Events/lucinda-means-bicycle-advocacy-day.html
Monday, May 7th at 1:53pm
Robert South
The Grind is a 6-Hour MTB race being held at Boyne Mountain Resort on June 2nd. Check out the registration/info page at: https://www.bikereg.com/Net/15651 Or check out the FB page... Thanks!!
Monday, May 7th at 12:03pm