Welcome to Einstein Cycles in Traverse City, Michigan. Here we are more than just a bike shop. At EC, we are Northern Michigan's premier Focus Bikes dealer. In addition to offering the sleek and innovative technology of Focus Bikes, we also offer full-service bike repairs and tune-ups. Our professional service staff consists of genius wrenches and elite riders. Stop in at Einstein Cycles, where we know what real riders need.
Conveniently neighboring Traverse City's TART trail, here at EC we offer bike rentals by hour, day, or week. Take a ride down one of northern Michigan's most beautiful coastal bike trails via solo or tandem bike. At rates starting at $6 an hour, it's a Traverse City experience that's priceless.
Trust an honest and highly knowledgeable bike shop - visit Einstein Cycles. Or call us at 231-421-8148.
Snow Biking!
Ec on FB
EC has a couple BIG/HUGE announcements to make. That's TWO...for now.
1) We are doubling our floor space after acquiring the vacant unit on our north side (See drawing). With this space we will be adding a Pro Fit Room, Children's play area, larger repair area, Trainer/Spin area, and a Time Trial/Triathlon section!
2) We are adding The Kona Bicycle Co. to our already spectacular line up of bicycles. Full suspension 29ers are on the way!
Join ER for the Fat Bike race of the millennium March 31st at Marsh Ridge Resort in Gaylord! This video, shot a few days ago, gives you an idea of where the 2.5 mile loop will take us. A couple short climbs and loads of beautiful scenery. This race is open to Fat Bikes and Skinny Bikes (MTB's with 3.5" tires of less). It will be held snow or no snow. Great prizes from Gore Bike Wear and Einstein Cycles. Food, Shorts Beer, Fat Bike expo, and great rates on rooms. www.stfattysday.com for registration and info! 
kolo. czech for bike. 
Please sign LMB's petition urging Amtrak to implement roll-on bicycle service on all Michigan service routes as they have in other states. http://www.change.org/petitions/amtrak-superintendent-passenger-services-central-division-allow-bicycles-on-michigan-passenger-trains 
Einstein Cycles will you sign our Michigan bicycle shop sign-on letter supporting our efforts to enhance Michigan's driver's education curriculum to include more share-the road information?
Hot off the press! Surly Bikes will be attending St Fattys Day! Rumor has it they will be bringing an aircraft carrier full of demo fat bikes. Einstein Cycles / Einstein Racing are heading out to Marsh Ridge to finalize the course Friday. Stay tuned for course data and video....
Mt. Holiday is putting on a "Winter Wonderfest Downhill Dash" this Friday. Sign up at 6pm race at 7pm. Go check it out!
Jason, you guys should make a trip south in May! Some of the best trails in the southeast!
Thanks Awesome Mitten for putting together this AWESOME article on our shop! Straight from the digital presses of Awesome Mitten....
Listen to Jason talk with Vic McCarty about Fat Bikes--NOW! http://www.wmktthetalkstation.com/ 
Event info and registration details for the St. Fattys Day Fat Tire race presented by EC and Gore Bike Wear to be posted soooooon! Yes, there will be a skinny tire class. Yes, there will be Short's Beer. Yes, there will be a fat tire expo. Yes, there will be food and lodging deals. Yes, Madonna will not be performing live. No, Fat Tire Bikes do not walk on water.
EC Winter Indoor Time Trial Series continues this Saturday (2-11-12) at 4pm! EC will have a bike hooked up to a CompuTrainer. You will pedal for 3 kilometers and your average power/time will be recorded! We will hold one more TT in March. Major awards will be rewarded for the fastest average time over the 3 race series (minimum of 2 entries). We will be limiting the registration each week to 20 riders. Suggested donation to TART Trails of $5-$10 is encouraged! (For the snow removal fund) Call us the shop for details.231-421-8148.
EC Owner, Jason Lowetz, has handed off the keys to his auto for good and will be commuting via bicycle from here on out. Thanks to his Surly Ted Trailer he can haul up to 300 pounds! Last nights 4 mile uphill ride home was no problem carrying 2 Cyclops Trainers, a full backpack, and a banana. Can you find the banana?