Einstein CyclesEveryone is happier on a fat bike. Doesn't matter how old, how young, how fast or slow, everyone smiles on fat tires.
Monday, Sep 29th at 5:23pm
Jeff SociaThanks for the Nice and Ec Iceman. We had a blast.
Saturday, Sep 27th at 6:55pm
Einstein CyclesLet the Out and Backs begin! Boss Man's weekly rides of the course start today. Fast, slow, there's always someone rolling your pace as you get ready for the Iceman Cometh Challenge. Stop by after and give us the course report. Get out and ride!
Saturday, Sep 27th at 1:25pm
Einstein CyclesA great rider is hanging up the wheels. Cadel Evans, 2011 Tour de France winner and all-around hip guy, announced he will be retiring in February. BMC Racing Team will be down a great rider, but will still have a great ambassador representing BMC. Check out more of his plans here!
Friday, Sep 26th at 8:51pm
Einstein CyclesIt's new bike day! A big thanks to Bill and Sue for stopping by, and if you see them rolling through town, congratulate them on their new Shinolas. Beautiful bikes for some truly wonderful people. That's what we get excited about around here.
Thursday, Sep 25th at 3:45pm
Einstein CyclesThe Ec Sale rolls on. Adopt a bike that needs a home today. Research shows that bikes that live in a shop experience elevated anxiety, exposure to almost no elements, not enough exercise, deflated tires and a general lack of wheelies. Please, take advantage of these tremendous savings and fall in love with a bicycle for life.
Tuesday, Sep 23rd at 7:32pm
Einstein CyclesPlease help us make room for an indoor volleyball court!
Monday, Sep 22nd at 2:50pm
Einstein CyclesA truly legendary day for Einstein Racing at Rock Road Race this morning! Rain, wind, and a very tough course. On a completely unrelated note, did you know we have tons of brake pads, chains and cassettes in stock? Just putting it out there.
Sunday, Sep 21st at 7:26pm
Curt PetersonFormerly the most beautiful section of single track uphill valley on the Iceman course totally obliterated by loggers making a logging road and authorized by the DNR. Shame on the DNR. They could have shown consideration for the Iceman by leaving a 40 yd. buffer. No consideration at all. With $ millions of dollars of economic activity plus the health and social benefits that the Iceman is responsible for, we find the situation as beyond belief. We need to get recreation as the group in charge..... not forestry. Disgusted on Friday the 19th. Curt and Gussie
Saturday, Sep 20th at 5:49am
Curt PetersonSad for Gussie and I to cycle the Iceman today. The Dnr authorized loggers to obliterate the most beautiful section of uphill valley single track. It is now a loggers road. Some sections we had to walk and look for where the trail actually went. Steve Brown and volunteers and workers spend so much time on this and the economic impact to Grand Traverse area is huge (millions of dollars) and to see the total lack of consideration from DNR is ...... well pretty darn disgusting. Picture below was the best single track on the course.
Saturday, Sep 20th at 5:21am
Einstein CyclesIt's September 19. The days to Iceman Cometh Challenge are already ticking down, and the guys at the shop have enlisted JW's help. He's already the Inventory Guy, the Fit Guy, the Tech Guy, and now, the Pastry Slapper Guy. Now that's versatile.
Friday, Sep 19th at 8:14pm
Einstein CyclesTaking care of our Traverse Area Recreation and Transportation Trails, Inc. (TART Trails) is easy! We ride the TART every day to get to work, and we take pride in keeping our little piece of paradise perfect. Mad Propers to Jake for getting out there and cleaning up some glass today.
Thursday, Sep 18th at 6:31pm
Einstein CyclesCustom Ec Wool jerseys are back! Comfort, style, function and wool. It's the tuxedo of the bike world, and the perfect item to cover the top half of your body for the next 9 months. Guess the model in this photo and receive exactly $1 off your wool jersey purchase.
Tuesday, Sep 16th at 4:38pm
Einstein CyclesThe days are getting shorter, but your rides don't have to. From commuting in style to exploring the woods, having the right lights and the right colors make all the difference. See and be seen with clothing from GORE Bike Wear and light from NiteRider Technical Lighting, Light & Motion Bike Lights and many more!
Monday, Sep 15th at 3:24pm
Einstein CyclesWith Rock Road Race 50/50, Endoman Promotions, LLC.'s Peak2Peak and, of course, Iceman Cometh Challenge, it's time to start losing sleep over your mountain bike. Squish or rigid? Carbon wheels? What's your favorite bit of bling on your bike?
Saturday, Sep 13th at 2:57pm
Einstein CyclesJake's rig for Crystal Cross presented by Einstein Cycles is in! He's hoping on a Focus Bikes USA Mares AX, complete with hydraullic disc brakes for the chicane section. Tonight's Speed of Light is going to be a great test for its first real ride.
Thursday, Sep 11th at 5:39pm
Einstein CyclesJust in case you missed it, Julien Absalon took his 5th World Championship this past weekend in Norway, and this time he did it about his BMC Fourstroke 01. Full-suspension is FAST! Check out how the race went for Absalon, and ask Natron and Boss Man about their FS01s the next time you swing by!
Wednesday, Sep 10th at 7:17pm
Einstein CyclesIt's Birthday Day at Ec! Jason Lowetz and Eric Pollard both celebrate another year on bikes and on earth. Both are out enjoying the weather, but the shop will accept birthday cakes, pies, brownies, cookies or jars of Nutella in their honor. Wish these dudes a rockin' day if you see them out in the world!
Tuesday, Sep 9th at 2:51pm