Welcome to Einstein Cycles of Traverse City, Michigan. We love bikes and it shows. In addition to being Northern Michigan's premier Focus Bikes dealer, we also proudly offer BMC, Cervelo, Orbea, Kona, Salsa, & Surly brands.
Conveniently neighboring Traverse City's TART Trail, we offer bike rentals by hour, day, or week. Take a ride down one of northern Michigan's most beautiful coastal bike trails. At rates starting at $7 an hour, it's a Traverse City experience that's priceless.
We're also the largest fat bike dealer in the Mitten. Join us for a ride, and be sure to check out the Northern Michigan Fat Bike Series which kicks off January 20, 2013!
Our mechanics are well-known and respected throughout the Northern Michigan cycling community, which means you'll always see wrenches turning in our fully-equipped service area.
Check out our store online:
Ec on FB
There's an awful lot of racing going on! With Einstein dominating across the state, across the country and around the globe, you'll absolutely NEED to follow our Einstein Racing and Ec Tri Club to stay up-to-date on your favorite Ec athletes. You'll even get awesome photographs from the state's biggest races LIKE THIS ONE! Wow!
The Speed of Light is in full swing! Thanks to everyone for showing up each week to make this the word's greatest shop ride. We roll each Thursday from the shop at 6.30 for a rockin' lap around the VASA 25km, skipping Jack Pine. Check out the official results from last night's ride. http://www.einsteincycles.com/sol/ 
Bont Cycling shoes are in stock and they will knock your socks off. The Vaypors are super-light, super-stylish, and so hot you'll have let them cool off. Seriously. Bont allows you to fine tune your kicks via the oven, making the perfect fit even more perfect-er. Put on your baking pants, grab a pair of Bonts and make your feet amazingly happy.
The Speed of Light Ride is back, and it's got a hip little twist for the month of May! In honor of the Giro d'Italia, we're having a GC competition, which means YOU could win the coveted pink t-shirt just for showing up and beating everyone over the course of the next four weeks. Wow! Even Boss Lady is getting prepared to go for glory. Oh baby, look out! Here are the details. http://einsteincycles.com/blog/100101 
BMC Bike Demo today at the Cherry Capital Cycling Club picnic. Demo starts at 9:30am. BMC road and MTB bikes available. Everybody is welcome to join for our group road and mtb rides beginning at 10am. Beginner to advanced. Fun Level - MAX
mud sweat & beers! Tom Fitzsimmons & Mike Coco
Boss Man tested out Natron's BMC TE01 before The World's Great Mechanic hits Mud, Sweat, & Beers - The Filthiest Thing on Two Wheels tomorrow! It passed the Ten Mile Wheelie test with flying colors. You can check out your own BMC this Sunday at the BMC Demo Day Sunday, 9.30am at the VASA 25km parking lot! See you all at Mt. Holiday tomorrow, bright and early.
Everything you've been waiting for is about to come to life! Your nights, once filled with restlessness and want, will once again be satisfied with the fatigue of 13 grueling miles of fun! The Speed of Light Ride is back on, starting this Thursday. Rolling at 6.30 from the shop, or 6.45 from the VASA 25km parking lot. Bring your man purse of courage and a good attitude. http://einsteincycles.com/sol/ Einstein Cycles started as a one-man-show run out of a garage. Although we've grown and our walls have changed, the atmosphere remains the same. Drop in and talk bikes with us. If we talk too much, sorry, we can't help it.
We like to ride and we like people to ride with us. 365 days a year. Our close proximity to the TART Trail makes for a prime group ride start point. We're also well-acquainted with other group rides in the area, so feel free to pick our brains for info.
Not only do we love bikes, we also love the community, which is why we like to keep active and involved. We help maintain trails and bike paths in the area. We also participate in, donote to, and help organize local events and races. We want to see more and more people in Northern Michigan park their cars and get out on a bike.
