About Einstein Cycles

Since opening its doors in 2011, Einstein Cycles has operated under a core set of principles that include a genuine love for the sport of cycling, a humble, down-to-earth attitude, and an open atmosphere that welcomes cyclists and non-cyclists of all levels. Not only has Einstein Cycles become a destination for all things bikes, but it continues to evolve northern Michigan’s cycling scene by creating some of the area’s most epic bike races, adventure cycling routes, and longstanding group rides.

Growing from our Traverse City location to serve Big Rapids and Cadillac, we're proud to support cyclists across Northern Michigan with a great selection, quality repairs, and friendly service. We love what we do and the people we keep rolling!

Over the years, the shop has seen many overhauls and remodels, yet remains a trusted institution among cyclists, both locally and from afar. We offer professional tune-ups and maintenance service, trailside bike rentals, and some of the best bike brands from around the world, including:

Bianchi | Kona| Marin | Niner | Salsa| Surly | Troxus | Yeti

Road bikes. Mountain bikes. Gravel bikes. Fat bikes. Commuters. We’re down with the whole scene. Stop by any one of our three locations, in Traverse City, Cadillac, and Big Rapids, join us for a ride, or drop us a line.