It was roughly 6 years ago that shop owner Jason Lowetz took a gamble by renting a 1,200 sq. ft. retail space at the corner of U.S. 31 and Four Mile Road in Traverse City, Mi, hoping to get his new bike shop off to a modest, minimalist start. He had recently moved back to Michigan after over 11 years in California and was in the midst of starting a family with his wife, Kristie.  His goal was simply to make a living doing what he loved and keeping the lights turned on.   Little did he know that there was vacancy in the local bike shop scene that his particular brand of shop just happened to fill.  That brand is built around a set of core principles that include a genuine love for the sport of cycling, a humble and down-to-earth attitude, and an atmosphere that welcomes all levels and disciplines of cyclists and non-cyclists.  The shop has since expanded to over 3,600 sq. ft. and is considered an institution among cyclists, both locally and from afar.

We offer full, professional service and repairs, rentals, and the best brands from around the world including Bearclaw Bicycle Co., Focus, BMC, Cervelo, Salsa, Surly, Marin, Kona, Niner Bikes, Stroemer electric bikes and KHS.

Road bikes. Mountain bikes. Townies. Fatties. Commuters. We’re down with the whole scene.

We're proud to be involved in our community and take great efforts to lead and support group rides. From our Speed of Light mountain bike ride all summer, our chilly and very cool Friday Night Lights all winter, and much feared and much revered There Will Be Blood, you can always join a great ride at Ec. Check out our Calendar for more details.

Stop by the shop, join us for a ride, check us out on the Facebook. It's a real fun time.




Monday - Friday 10 - 6

Saturday 10 - 4





1990 N US Highway 31 N, Traverse City, MI 49686