Einstein Cycles is confirmed to return the world famous race team for next season, and would like to welcome Short's Brewing Company as a title sponsor as well.
Einstein Racing has been around since before the shop even existed, and while a lot of changed over the past five years, one thing remains the same. Our bike team has always and will always be focused on inclusiveness, fun and supporting local athletes at local events. That mission has been with us since Day One, and we can't wait to see what Short's Brewing Company's support.
There are a lot of things we're excited about already. The Short's Brewing Fat Bikes Series kicks off at Crystal Mountain on January 23, one of the original fat bike races in the whole country. We're also very excited to include King Vasa Fat Bike race on February 13. We hope that the race and the Series can go a long ways toward making Traverse City a fat bike mecca for all winter sports, and the North American Vasa should be the premiere ski and fat bike event race in the country, and we want to be a part of that. The Vineyard Fat Bike race is also new for February, and we'll cap off the season once again with Beard of Zeus at Timber Ridge on March 5.
We're also looking forward to our renewed effort to promote women racers. We've added seven new women to the squad, and they've already upped everyone's enthusiasm, focus and support heading into next year. We now have a dozen women in the team, and we are lucky to have each and every one of them involved.
Our race team is the face of Einstein Cycles, and we are confident that the riders, sponsors and supporters we have in place for 2016 is our most positive, inclusive and competitive mix to date.
2016 Einstein Racing-Short's Brewing Sponsors
Short's Brewing Co.
Ec Coffee Bar
Bearclaw Bicycle Co.
Traverse City Beer and Wine Tours