It's the most wonderful time of the year, and we always celebrate all week long. The 2016 Iceman Cometh Challenge is November 5 right here in Traverse City, just up the hill from Ec. But before we get to the finish at Timber Ridge, we have five big days planned out for you to enjoy.
Monday, October 31. Happy Halloween! We'll have candy for your trick or treaters from 4pm until close, plus spooky deals on in-stock Serfas lights. Take 15% off any Serfas or Lezyne head light all day on Monday and make sure you get in your rides ahead of the race, even if it's dark!
Tuesday, November 1. In honor of All Saints' Day, we're tipping our cycling caps to Dan and Ben, our mechanically inclined heroes! Bring in your clean race rig and get your Ec Race Tune/Safety Inspection for $30! Parts and installs are extra. Mechanics like working on clean bikes, and it saves them time and YOU money to take care of your bike!
Wednesday, November 2. Gloves! They're the most popular item ahead of race day, but you don't need to wait until the Iceman Expo to get 20% off in stock GORE, Louis Garneau and Pearl Izumi gloves. If you can't make it, don't worry, we'll bring everything up for the show on Friday.
Thursday, November 3. We're very lucky to have pro mountain bike racers Stephen Ettinger and Spencer Paxson in town for the race, and even more fortunate to have the guys take YOU out for a spin. Recon the last 8 miles of the Iceman Cometh with guys that have raced all over the world and spent 2016 going after spots at the Rio Games. The ride leaves Timber Ridge at 6pm, so bring a light and park well out of the way of any finish venue set-up.
Friday, November 4. It's Expo Day! Swing by Ec to get your last minute tweak from Dan and Ben from 10-6. You'll find Cody and Boss Man at the Grand Traverse Resort for the Ice Cycle Expo 10am to 8pm. See the newest and coolest from Focus, Kona, Bearclaw Bicycle Co., sweet deals on clothing and apparel, and Feats of Strength from the guys. Don't forget, the Michigan Youth Opportunities Initiative Raffle at 6pm sharp, where YOU could win a BBCo. Balthazar! Tickets will be on sale all day at the Expo.
SURPRISE! We are open on Saturday, November 5 from 10am to 4pm. Our pals Breakaway Cafe will be open 8am to 2pm, and you'll also be able to find Bre and Tuna up at Timber Ridge!